Alfi, Inc. is transforming digital out of home advertising to real-time audience-based marketing. Alfi utilizes artificial intelligence and computer vision to better serve ads to people. Alfi’s proprietary AI algorithm understands small facial cues and perceptual details and matches relevant advertising or content based on the viewer’s profile.

The automation works in a way that respects user privacy; without tracking, storing cookies, or using identifiable personal information. Ad agencies are empowered to examine real-time analytics data including interactive experiences, engagement, sentiment, and click-through rate that are otherwise unavailable to out-of-home advertisers.

The company was founded in 2018 and was acquired by Lee Digital LLC in 2023.