What Does First-Party Data Mean for AdTech?
The endless stream of personal information gathered and shared both on and offline does not seem to be slowing down, so consumers are increasingly demanding more transparency and accountability, along with enhanced privacy and security protections. In response, large companies like Google, Apple, and others are making sweeping changes to the way personal data is […]
What is First-Party Data? What’s the Difference Between First, Second, and Third-Party Data?
As consumers become more and more aware of how their personal information is gathered and shared both on and offline, brands and marketing agencies have had to evolve to find better ways to collect consumer data for advertising and targeting. With the rapid increase in mobile website browsing, Google, Safari, Firefox, and other major browsers […]
Cartop Advertising: the New Opportunity for Out-of-Home?
Looking for easy ways to target a broad audience of potential customers while they’re en route from one place to the next? Have you considered cartop advertising? With the continued success of rideshare companies like Uber and Lyft, it makes sense for businesses, brands, and even drivers themselves to capitalize on any new marketing opportunities […]
What Role Does GDPR Play in AdTech?
With the explosion of technology use in e-commerce, the collection and storage of personal data has become a hotly debated topic. Consumers have become more aware of how their unique data is shared with third-party sites, pushing more rigid security and privacy measures into place. This has led to the passage of stricter, user-protection laws […]
Your Ultimate Guide to Billboard Advertising and Its Costs
While the majority of today’s advertising conversations revolve around smartphones and the exclusive use of digital technology, that vision misses one large piece of the profit puzzle: billboard advertising. What is billboard advertising? Generally, it’s using large-scale print advertisements to market a business, brand, product, service, or campaign in high traffic areas along highways, in […]
How Do Demand-Side Platforms Change Out-of-Home Advertising?
It’s tough for businesses to stay relevant in an increasingly digital age – now even more so with pandemic-related restrictions. Is your business trying to reach your target demographic faster and more efficiently? Are you still waiting until the end of a marketing campaign to consider the next steps? If you’re not utilizing the ease […]
Ad Tech: What Exactly Is It and How Does It Work? [Media Buyer and Publisher’s Handbook]
The way businesses and brands reach their target demographic is constantly evolving and improving. The industry of this, is essentially Ad Tech. Advertising has been around as long as businesses have been, but ad tech is responsible for the evolution of how these businesses reach their customers. This is why no matter what industry or […]
DOOH Advertising Rates: A Media Buyer’s Guide
It’s becoming increasingly more difficult to reach target customers in this ever-expanding digital world. In many ways, the job of a media buyer has gotten just as confusing — between the never-ending expansion of digital ad platforms and saturated markets, a large majority of buyers are looking again towards a once traditional medium: Out of home advertising. […]
How Does Outdoor Advertising Work and How to Measure It
In today’s age, everyone carries a walking advertisement platform with them — their personal devices. With the saturation of digital ads on platforms like Instagram, Facebook, and Google, advertisers and brands are looking for ways to stand out and get their message out in unique, widespread ways. Outdoor advertising is nothing new, but it’s an industry that, […]
What is Programmatic DOOH?
By the end of 2019, US out-of-home (OOH) revenues hit a new high of $8.6 billion. Its growth rate of 7.5% year-over-year is a substantial leap compared to those of previous years (1.2% in 2017 and 4.5% in 2018). There is no doubt that digital-out-of-home (DOOH)—especially programmatic DOOH—is a crucial player driving this growth. Consumers are bombarded with advertisements […]